Design Bulletin

Ibrahim Badri

Corporate Brand Identity

Monday, 17 August 2026

Hued

The visual identity explores creativity through a system inspired by Saudi culture. Crimson tones, soft inflated forms, and illustrated personas create an approachable visual language that encourages expression and experimentation. Cultural objects such as coffee pots, swords, and falcons appear as familiar motifs across applications. Patterns introduce rhythm and continuity, while pictographs explain stages of the creative process, reflecting the idea of joy through art, creativity, design, and innovation.

Lisa Winstanley

Toolkit

Sunday, 16 August 2026

Design Ethics & Visual Integrity Lab

Devil is a workshop toolkit created for the Design Ethics and Visual Integrity Lab. The toolkit is a participatory visual communication system that addresses visual plagiarism and supports ethical design practice in art and design education. Structured activities, prompt cards and a cohesive visual identity guide reflective making. Printed items include a workbook, a custom folder, a poster, postcards and a notepad, produced on Munken Polar Rough paper with spot UV detailing. The toolkit supports collaborative learning across different teaching contexts.

Tomohiro Kaji

Magazine

Saturday, 15 August 2026

TMD Journal

TMD Journal examines type design not as visual styling but as a structured system that organizes meaning. In response to the widespread use of digital fonts as surface level assets, the publication repositions typography as a medium for constructing thought and communication. Each chapter presents an original type system through its conceptual premise, structural logic and applied context, showing how typographic decisions translate into form and use. The journal provides a framework for understanding type as an active component in branding and communication.

Tomohiro Kaji

Corporate Identity

Friday, 14 August 2026

Dotline

Dotline has been facing a huge business challenge, which is as same as others in the welfare industry: a shortage of human resources. This identity system design is to inspire a company’s vision to their staff, candidates, and related people. The company’s vision is Social Heroes. Dotline sees all staff who come for help in someone's daily life as heroes. The logo is a graphical symbol of a hero flipping a cloak and moving forward designed from the letters, D+L. As Dotline provides 7 business categories, the logos come in 7 different colors with each business name typed with a brand typeface

Paul Robb

Promotional Branding

Thursday, 13 August 2026

Sabbioni Branding

Grafiche Sabbioni required a new brand position to celebrate the firm's 60th year anniversary. Salt&Pepper worked with the company to create modern visual languages to promote this important milestone, highlighting the brand’s capabilities in sustainability in the box and traditional print processes. Salt&Pepper created an energetic, robust, and positive branding system, creating a line of 100 percent sustainable, using water-based inks and minimal paper waste to promote the company's core values.

Beijing Jiaotong University

Brand Design

Wednesday, 12 August 2026

SUMMER PALACE TOUR

Summer Palace Tour is a brand design created for an anniversary tour of the Summer Palace in Beijing. Three major architectural clusters are illustrated in a 2.5D style, covering more than 20 traditional Chinese buildings, in black, red and green. The design is applied to publicity materials, office supplies and souvenirs, printed on coated art paper and craft paper with screen printing and gold stamping. A craft paper box holds two posters, four key rings, adhesive tape, an envelope and a notebook. Visitors can carry the garden heritage by hand.