SinchaMan
Sincha-Man is a corporate identity program created for a small car lease and rental service. The identity is built around a hero character, because heroes are widely recognized by their symbols. Illustrations, icons, symbols and typography drawn in cool blue lines express honesty, trust and speed. A motif suggesting a hero halo supports the theme. The same elements are applied consistently across online and offline media. The identity aims to give the new brand strong recognition and a favorable impression in a crowded market.
SinchaMan Corporate Identity by Coreintive was identified as an innovative representation of communication design by the A' Design Award & Competition. SinchaMan Corporate Identity received the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2020. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design prize that honors superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
