Seotun Saram
Seotun Saram is a corporate identity for a service that connects people seeking help with professional counselors. The name refers to someone who is not yet skilled, and the slogan states that everyone starts clumsily. A fairy tale describes the counseling process for people who are unfamiliar with counseling. The story has two characters: Seotun, a wandering counselee, and Gobukki, a slow but reliable counselor. Warm paper texture, lyrical navy blue of the night sky and hand-drawn icons form the visual system. The intent is to present counseling as friendly, warm and safe.
Seotun Saram Corporate Identity by Coreintive has been featured as a grand illustration of communication design by the A' Design Award & Competition. Seotun Saram Corporate Identity received the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2020. The A' Graphics, Illustration and Visual Communication Design Award is a highly prestigious, international, juried design competition which celebrates superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
