Agave De Ray
Agave De Ray presents a refined brand architecture for a Beijing based mezcal dealer, bridging Oaxacan heritage with urban hospitality. The project utilizes an adaptive identity where ingredients are personified as watchful spirits, merging playful illustration with a rigorous typographic system. By balancing artisanal textures with a muted earthen palette, the design establishes a sophisticated visual standard for boutique spirits, translating ancestral grit for a modern elite audience.
Agave De Ray Brand Identity by Bojun Tan has been recognized as an innovative example of communication design by the A' Design Award & Competition. Agave De Ray Brand Identity earned the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2026. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design prize that rewards exceptional design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
