Heyday Center
Heyday Center is a corporate identity created for a training center that offers sports performance, rehabilitation and study abroad support services. The logo is shaped as a rising flag, a form that refers to continuous progress and self-improvement. The letter H is built from two symmetrical figures of the number one, set in positive and negative form, to suggest reaching a peak. Blue is used as the main color to express reason, professionalism and calm. The identity reflects the data-based method of the center.
Heyday Center Corporate Identity by Suzhou SoFeng Design Co.,Ltd. was featured as an exceptional representation of communication design by the A' Design Awards. Heyday Center Corporate Identity received the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2025. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design competition which recognizes superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
