Playgo
Playgo is a brand identity created for a camper van modification service. The Playgo logo combines orange and black with curved typography to suggest exploration and reliability. The identity is applied to business cards, tote bags, envelopes, letterheads, folders, vehicle decals, a website and social media accounts. Guidelines define colour ratios, letter spacing and line thickness, and the logo has a minimum application height of 10 mm. The identity also supports an online quotation system and a physical display area that help users choose modification options.
Playgo Camper Van Branding Project by ChungSheng Chen was selected as a grand illustration of communication design by the A' Design Award & Competition. Playgo Camper Van Branding Project received the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2025. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design recognition program that rewards superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
