Luliang Highland Vegetables
Luliang Highland Vegetables is a regional brand identity created for a highland vegetable growing area in China. The logo is built around a gold medal image, a familiar symbol of quality and excellence. At the visual centre stands a bird holding a vegetable in its beak, inspired by a local saying that only the bird knows whether the vegetables are good. Light, birds and vegetables form the main graphic elements. The identity highlights the large cultivation area, the ecological growing methods and the pristine natural setting of the region.
Luliang Highland Vegetables Brand Identity by Xun Gao was identified as an innovative representation of communication design by the A' Design Award. Luliang Highland Vegetables Brand Identity won the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2024. The A' Graphics, Illustration and Visual Communication Design Award is a highly prestigious international design prize which recognizes excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
