Yonghe
Yonghe is a brand identity design created for a hair medical brand. The logo is based on the Chinese character He from the brand name, a form that suggests upward growth. The symbol is built from three blue arrows with a focal point and a colour gradient, expressing continuous innovation. A deep medical blue links the brand with medicine, technology and the future. The visual system is dynamic and can be adapted to many settings. The aim was to renew a long established brand and make it recognizable to younger and female customers.
Yonghe Brand Identity Design by Jan Creation Boutique Co.Ltd has been identified as an outstanding example of communication design by the A' Design Awards. Yonghe Brand Identity Design was awarded the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2024. The A' Graphics, Illustration and Visual Communication Design Award is an international, meritocratic, just and fair design competition that rewards superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
