Hand over Hand
Hand over Hand is a brand identity created for a provider of special education services. The identity keeps the hand drawn hand and book elements of the earlier logo to preserve continuity and personality. Analogue, a modern typeface with gentle curves and high contrast letterforms, supports a friendly and approachable tone. Circular and square geometric cuts create a balanced composition that reflects regional and demographic diversity. The system is applied to social media, web pages, eBooks, outdoor advertising, magazines, packaging and business cards.
Hand over Hand Brand Identity by Yiwen Zhang was highlighted as an innovative representation of communication design by the A' Design Award & Competition. Hand over Hand Brand Identity was awarded the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2024. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design competition that honors excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
