Uebaa
Uebaa is a brand identity created for a company that makes products for children. The identity is based on four ideas: playful, functional, sustainable and aesthetic. These ideas are expressed through a wide color palette, illustrations and pictograms. The visual language addresses children, while the brand ideas speak to parents. The system is applied to a brandbook of 96 pages, tags, cards, stationery, surfaces, social media and a website. Most printed items are produced by offset printing in CMYK colors, and the illustrations are made digitally.
Uebaa Branding by Ruis Vargas has been highlighted as a creative representation of communication design by the A' Design Awards. Uebaa Branding was awarded the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2023. The A' Graphics, Illustration and Visual Communication Design Award is a highly prestigious, international, juried design prize that celebrates exceptional design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
