Dalian Seafood
Dalian Seafood is a brand identity and packaging design for ready-to-eat marine products. The logo and its derivative graphics are applied to a single package, a long pull-out gift box holding three small boxes, and packaging cans. Abstract illustrations are drawn from the features of different sea creatures and arranged in repeated and staggered layouts. Bright color contrasts give the series a fresh appearance. The packaging is digitally printed with a matte finish on recyclable materials, and the pull-out gift box is easy to open.
Dalian Seafood Logo and Brand by Jijing Ju was identified as a creative example of communication design by the A' Design Award. Dalian Seafood Logo and Brand earned the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2023. The A' Graphics, Illustration and Visual Communication Design Award is a highly prestigious international design competition which honors excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
