WWI Trail
WWI Cultural Trail is a guide book with a folding map for a mountain trail in the Italian Alps. The book has 94 pages and measures 185 by 235 millimeters. A paper fold in the last page holds a map at a scale of 1 to 25000, which opens to 700 by 700 millimeters. The eight stages of the trail are described with details of length, elevation and time. Old photographs, poems and short texts recall the First World War in the same mountains. A dark green palette and typewriter style fonts suggest the period. Hikers can carry only the lighter map on the route.
WWI Trail Map Book by Martino Spreafico has been selected as an outstanding example of communication design by the A' Design Award & Competition. WWI Trail Map Book was awarded the Iron A' Design Award in Print and Published Media Design in 2022. The A' Print and Published Media Design Award is a highly prestigious international design accolade that celebrates outstanding design of brochures, posters, magazines, catalogs, flyers, business cards, billboards, books and more.
