Timing Sauce
Timing Sauce is a branding project created for a sauce producer. The work covers a new brand name, a logo, packaging and sales materials. The former name referred to pasta, which did not match the products sold, so a new name was chosen. The logo uses abstract shapes that suggest a sauce and a smiling face. Color research guided the palette, and several color combinations were tested to convey joy and appetite. The labels are printed on waterproof glossy PVC and are made in three sizes for 120, 150 and 180 millilitre bottles.
Timing Sauce Branding by Wai Ching Chan has been selected as an innovative example of communication design by the A' Design Award. Timing Sauce Branding won the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2022. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design competition that honors outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
