Chinese Zodiac
The Chinese Zodiac typography includes 12 characters. Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, Pig. It combines Chinese calligraphy and Chinese traditional watercolor drawing. With design thinking, it breaks the original calligraphy forms and adds creative drawings to it harmoniously to show the meaning of each character within itself. Chinese characters always look like complicated drawings to people who don't know Chinese. The purpose of this project is to make the Chinese characters understandable to everyone to spread Chinese culture.
Chinese Zodiac Typography by Mengyu Cao was identified as an exceptional example of communication design by the A' Design Award & Competition. Chinese Zodiac Typography received the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2021. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design award which rewards excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
