Diana Sokolic-Diana Bag

At Design Interviews

(Excerpt) Interview with Diana Sokolic : Frank Scott: What is the main principle, idea and inspiration behind your design?. Diana Sokolic : One day I bought beautiful shoes but couldn't find the matching bag. Since I am making lumino-kinetic objects as well as necklaces out of plexiglas, plexy was my logical choice of the material for the bags. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Diana Sokolic : The main focus was FUNCTION combined with BEAUTY. I wanted to achieve a bag that will become THE bag - different from other bags women wear. .Frank Scott: What are your future plans for this award winning design?. Diana Sokolic : I hope to conquer the world ;))) .Frank Scott: How long did it take you to design this particular concept?. Diana Sokolic : The process of designing in my studio was relatively short, but the process of making the prototype needed time because of number of experts needed to be included. .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Diana Sokolic : I pursuit my inspiration, as usually when I design things I like to wear, to use or to live in... .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Diana Sokolic : I am producing this line of bags myself. .Frank Scott: What made you design this particular type of work?. Diana Sokolic : I needed a bag that is different and beautiful. .Frank Scott: Who is the target customer for his design?. Diana Sokolic : The target customer for this bag is every woman that has taste. .Frank Scott: What sets this design apart from other similar or resembling concepts?. Diana Sokolic : Although there are some plexy bags in the market, they look more than plastic boxes than like bags. .Frank Scott: How did you come up with the name for this design? What does it mean?. Diana Sokolic : I have designed it, I like it and I have named the bag after me. .Frank Scott: Which design tools did you use when you were working on this project?. Diana Sokolic : Paper and a pencil for the sketches, then a ruler for the exact drawing of the design and then a paper prototype.... .Frank Scott: What is the most unique aspect of your design?. Diana Sokolic : Having two pieces of plexy attached to a textile clutch makes this bag unique. .Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. Diana Sokolic : I needed professionals from different fields to finish my project. .Frank Scott: What is the role of technology in this particular design?. Diana Sokolic : There is some but not much technology involved. .Frank Scott: What are some of the challenges you faced during the design/realization of your concept?. Diana Sokolic : Finding the rignt material for the inner clutch was the real challenge. .Frank Scott: How did you decide to submit your design to an international design competition?. Diana Sokolic.[ End of Excerpt: Read complete interview with Diana Sokolic on Diana Bag at design-interviews.com ]

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